Photoplay/Volume 36/Issue 5/Advertisements
they go to a shop, for one wrong beauty treatment might ruin their chances of future success on the screen.
Legitimate specialists, however, invariably do a big business. But the specialists cannot do everything. The stars themselves must give daily care and time to the nails, the neck, the hair, the body (exercises with machines and rolling pins if necessary) and the complexion.
ESTHER RALSTON'S tender skin is so thin that it requires the most minute care with creams and lotions. Billy Dove brushes her hair night and morning forty strokes. Mary Brian gives her eyes an especial treatment every night to stimulate the muscles and make them lustrous.
Dorothy Dwan uses a thick tissue cream on her face before retiring and wears out a large cake of ice on her face every morning. Anita Page keeps her skin firm with ice. Aileen Pringle removes the make-up with cold cream, followed by a witch hazel rub to thoroughly cleanse the poτеs.
Joan Crawford uses a good soap and soft water on her face and gives the skin three rinsings in lukewarm water.
Each star has her pet beauty theory. Each one has discovered the method that is most effective for her. We all do these things, but you and I may neglect them. You and I may drop into bed just one night without taking off the powder and rouge. You and I may neglect the daily dozen for a week and it doesn't matter.
But the girls who work in pictures can never once relax from their task of remaining beautiful.
Sadye Nathan, Frederickson, Weaver-Jackson, Betty and Bill, Hepner, Jim―these are some of the favorite shops. The stars spend hours of their lives at them. And there are hundreds of women who visit the actresses in the evenings and in the mornings to administer beauty treatments.
Money and courage and time are spent in Hollywood for beauty's sake.
Beauty is a taskmaster whose whip never rests.
AND beauty is demanded by the fans. The picture goers find on the screen idealized women. They discover women of charm and grace and distinction with every hair in place and every fingernail properly gleaming. The women of the films are the loveliest women in the world.
But the stars pay for their beauty. They pay in energy and thought and suffering. They do not murmur when the treatments are agonizing, when the hours are long and the bills longer.
Be glad you don't HAVE to be beautiful.
The stars are lovely.
They should be.
They pay a spectacular price for their beauty.
