Page:New Brunswick Magazine Issue 1.djvu/135
classes of publications this is well enough, but it is quite different with The Magazine. The margin of profit is small at best, and to over-print every month means not only no profit but actual loss. The Magazine does not depend upon pictures or sensational matter for its sale, but it caters to a class of people who want it regularly, if they want it at all. It is believed that people of this class will be willing to subscribe, and it is felt that, as a rule, such people are able to subscribe. Where they really want The Magazine and are not able to pay in advance such exceptional cases will receive every consideration. It would be a poor encouragement to the publisher if he had to print the greater part of his monthly edition on the mere chance of selling it by single numbers, and he has too good an opinion of the public to think they would want him to do so. Under the most favorable circumstances, the venture is one with little profit, and even small matters must be considered in respect to the expenses. There is, however, no reason why people who want single copies cannot have them. They will be supplied to any dealer who orders them for his customers, he purchasing without the privilege of returning unsold copies, or they will be sent to any address from the office of publication on receipt of fifteen cents in silver for each copy. The edition, however, will be kept pretty closely to the subscription limit, so that no targe number of single copies will be available. A limited number of copies of the early issues will be reserved for those who subscribe later and wish to have the volume complete.
Agents are needed to advance the circulation of The Magazine in all parts of the Maritime Provinces. This is a publication for which school teachers, students and others may canvass with great success.
Some readers have expressed the opinion that the