Oregon Exchanges/Volume 6/Number 2

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OREGON EXCHANGES herewith presents to its readers, for the first time, a directory of Oregon daily and weekly newspapers. A supplementary list of monthly and quarterly publications will appear in an early issue. The accuracy and completeness of this directory is to a considerable degree a register of the extent to which the editors and publishers of the state have responded to the requests for data, and the editor of Oregon Exchanges believes the result approaches completeness. The large number of changes in newspaper personnel since the last Oregon Blue Book was issued, two years ago. proved surprising. Forty changes of ownership out of 187 daily and weekly publications are listed. The addition of the publications of less frequent issuance will bring the total between 200 and 225 for the state.

Some of the papers have changed control two or more times in the two years since the Blue Book came out. Three regular news weeklies have suspended publication, while a similar number of dailies then existent have ceased to be. Five new weekly newspapers are listed—the Siuslaw Region, at Florence; the Monroe News, the Sutherlin Sun, the Vernonia Eagle, and the Brookings Interstate Sun.

The number of daily papers in the state outside of Portland is given at 23, and including Portland 28. Six of these are morning papers. Portland has three evening and two morning papers.

Eight cities of the state outside of Portland have two daily newspapers, and eight have two weeklies, each. Papers are published in 132 communities of the state.

The number of one-man shops in the state is decreasing, with fewer than a dozen proprietors now doing their own mechanical work in addition to the editing and business managing. Nearly fifty owners, however, or one-fourth of the entire number, are combining the position of foreman of the composing room with their newsgathering and advertising duties.

The hard-boiled old-timers who could see no future for women in journalism might be interested to cast their eyes over the list of editors, owners, business managers, reporters, and other employees of newspapers in this state. No fewer than seven weekly newspapers have women for their editors. Two of these are full owners. One, the Long Creek Ranger, conducted by Grace Porter, is a one-woman paper, for Miss Porter does all the work herself, editorial, business, and mechanical. Another one of these papers, the Maupin Times, conducted by Mrs. Jessiline E. Morrison, is an all-woman paper, with no man employed in any capacity about the place.

​While the publications of less frequent issue are not included in the present list, owing to the failure to receive a complete return from them, a directory of these will appear in an early number. Approximate statistics on the newspaper profession as a whole can be made up for Oregon on the basis of the information submitted by the publishers in this and the later issue. As nearly as can be ascertained from the data prepared by the editors and publishers, there are 771 persons employed in the editorial, business and circulation departments of the daily, semi-weekly, and weekly newspapers of Oregon. Of these, 140 are women. The monthlies and quarterlies will bring these figures up close to one thousand. The mechanical employees of the newspapers and their attached job offices will virtually double this total. This is aside from the personnel of the purely job-printing offices not attached to or connected with newspapers. These are outside the scope of the present survey.

Following is the directory for the dailies. semi-weeklies, and weeklies as submitted from their respective offices:

ASHLAND. Tidings. Dally. Editor, C. K. Lo- gan. Manager, Milan Georgia Coffee. Owner, Bert Grase. City edits, Ray W. Connover. Foreman composing room, J. W. Young. Lino- type operator, Sherman Graff. Other mechani- cal employ, Mr. Beaste M. Wilson and Eu alee Grubb. Circulation manager, Mrs. C. E. Laza.

ASTORIA Budget. Evening except Sunday. Editor, M. R. Chauman. Manager, L. D. Drake. Owner, Astoria Budget Publishing Company. Managing editor, M. R. Chessman. News iter, John DeWitt Gubert. City edi- ter, Leland B. Cart Marine editor, I. J. Kern. Reporters, Philena Bartlett, Emil Barg. Advertising manager, C. T. Larson. Fore man composing room, L. J. Butterfield. Press. man, John Anderson. Circulation manager, L. M. Kletang. Bookkeeper, Mr. Battle B. Overton. Manager job department, C. L Murphey. Collections, John Slavin.

Morning Astorion. Daly, morning except Monday. Editor, James H. Cellars. Manager, Mrs. Margaret Hubler. Owner, J. 8: Del- linger. Reporters, Lyle T. Kelling, Walter Jochimeen, Ward Cook. Foreman composing room, Paul Krastch. Night farinen, ROT. Karinen, Other mechanical employees, Harry Mürkan, T. W. Mitchell, 1. Griffiths, George Turnima, A. B. Chase, Rose Early Alice Johnson. Advertising, L E. Joy. Circula- tion, Harry Brook. Bookkeeper, Anne Bilver.

ATHENA. Press. Weekly. Friday. Editor. manager, and owner, F. B. Boyd Reporters, Hilda Dickerson, Loule Bord. Foreman composing room, (illegible text) Stipp.

AUMSVILLE. Record. Weekly, Friday. Editor and owner, H. W. McNeal. McNeal. Reporter, V. McNeal.

AURORA. Observer. Weekly. Thursday. Editor, manager and owner, George E. Knapp.

BAKER. Democrat. Daily, Morning except Monday, and Weekly. Editor, L. B. Bowen, Br. Manager, WI H. Evans. Owner, Bowen-Small Publishing Company. Managing editor. I. B. Bowen, Sr. News editor, Wilfred O. Brown. City editor, I. B. Bowen, Sr. Reporter, I. B. Bowen, Jr. Advertising manger. Will H. Evans. Foreman composing room, J. Richard Smurthwaite, Jr. Circulation manager, Norman P. Henderson. Bookkeeper, Lorene Smurthwaite.

Herald. Evening, except Sunday, and weekly. Editor, H. E. Hendryx, Manager, J. T. Beamish. Owner, Baker Herald Company. Managing editor, H. E. Hendryx. Adverthing manager. J. T. Beamish, Foreman composing room, Al Van Dahl. Circulation manager. Mr. A. A, Whitaker. Bookkeeper, D. L. Kilgore.

BANDON. Western World. Weekly. Thursday. Editor, manager and owner, L. D. Feheim. Reporter, Mrs. Ertas Boyle, Foreman composing room, L. D. Felsheim. Linotype operator, Lloyd C. Haworth. Pressman, Upton Ward

BEND. Bulletin. Evening, except Sunday, and weekly. Editor and manager, Robert W. Bawyer. Owner, The Bend Bulletin (a corporation). Managing editor, Robert W. Sawyer. News editor, Henry N. Fowler. City editor,

(Continued on page 15) ​

[Elbert Bede, editor of the Cottage Grove Sentinel and president of the Oregon State Editorial Association, contributes an article on his summer and fall vacation trips to Minnesota. Written in his well-known light vein, the article contains also some heavier stuff of value to Oregon newspapermen.]

I HAVE been asked to write a few words about my recent extended motor trip to the east and I'm not to be confined to strictly newspaper stuff.

It occurs to me that this is a request never made of a country editor 10 or 15 years ago. Country editors didn't at that time take extended motor trips about which to write. Gas couldn't be bought with vegetables taken in on subscription, and motor cars couldn't be secured by the simple method of trading in a little advertising space. Neither can they now, which indicates to me the wonderful progress in the newspaper business in Oregon during the brief space of years I have been a resident here, for many of the boys ride around in their highpowered benzine buggies and few there are who haven't at least a lizzie on the pay roll.

Wherever I go I endeavor to use my eyes a habit cultivated years before the short-skirted flapper came into beingand the result of my observations in the east-quite aside from mental notations as to the stockier build of the Oregon flappers-was to the effect that middle western papers do not come up to Oregon papers, either typographically or editorially.

In the Minnesota town where for a number of years I made my home while incubating ideas as to how I would set the world afire when I got to swinging an editorial pen of my own, I found at least one of the papers setting their ads just as they were set 20 years ago and apparently with the same type that had done yeoman service even before I decided that there were greener fields. The other paper had progressed some in younger hands, but it was not yet above cutting off at the waist-line a picture which came in the boiler plate and did not fit the column, running the head, shoulders and waist at the bottom of one column and the remainder of the picture at the top of the next column. In other offices where I had served time I found the same type that I had handled as a tyro, and tailor-made editorials on one of these papers were coming from a source that was willing to take advertising space for its services. The same ad that paid for this service now was doing duty at the same stand two decades ago.

There are, of course, many splendid country newspapers in these states, but I returned to Oregon convinced that the Oregon newspaper boys are the livest, the most progressive and the best off financially of any in the world. I found no dailies in any of the states I visited which compare with the metropolitan papers of Oregon.

There must be an explanation for this condition, and mine is that the livest and the most energetic from the eastern states have come to Oregon, while those who weren't alive couldn't come and thus we have the cream of the earth.

I greatly enjoyed digging up the files in the shops where I once had done some of the editorial work. I hardly recognized some of the stuff I once wrote. I don't wish to do any bragging, but I feel that I have progressed some myself since those days that are but a memory. Possibly it was the pall that my editorials cast upon the communities where I once operated which explains why some of the ​newspapers are following the same old rut.

We did Yellowstone and saw a geyser that made the vociferous oratory of Claude Ingalls sound like the contented purr of a new-born kitten. We saw the schoolhouse where the dance was held that indirectly led my wife to her terrible fate. We saw the road which we once traversed with sprightly livery steeds. Only motor cars traverse it now, and both hands are required for the driving. Lovemaking has been made difficult and robbed of much of its enjoyment.

We saw many other things worth telling about, but I am confined to a few hundred words. We found financial conditions not nearly so good as those in Oregon; we found that the roads in other states did not come up to Oregon's. We traveled nearly 7,000 miles without any trouble worth mentioning. We looked down steep precipices well towards the place that our delinquent subscribers are going to and up the side of stone walls to the place all editors ought to go to. We found everyone anxious to go to Oregon, and decided to hike back ourselves while there was yet room.

THE dates for the annual Oregon Newspaper Conference have finally been set for March 22, 23 and 24. The new building is already above the first story and the masons are laying the red brick along the line of the second story windows of the long room, 50 by 30, which will be dedicated to the annual nЯe of the Conference. The date set is late enough so that there is almost no likelihood of having to hold the sessions elsewhere than in the Journalism School.

There was some hesitation in the minds of the program committee as to whether the Conference ought not to be held before or during the legislative session; but the officers of the State Editorial Association decided that the Legislative Committee, meeting in Portland in January, could easily handle any question likely to arise.

The program committee will greatly appreciate suggestions as to features to be included in the March meeting. Letters should be addressed to Dean Allen on account of the situation at Astoria which makes it impracticable for Lee Drake to carry the heavy end of the correspondence. Negotiations are under way with Hendrik Willem Van Loon, James Wright Brown, and other notables in the journalistic world; but, of course, the prime interest of these meetings is always in the part taken in them by the members themselves. Several interesting suggestions have already been received.

President Drake maintains that one of the chief ends to be attained in arranging the program is to allow plenty of time for committee meetings and informal gatherings and for group meetings. In addition, he says:

"I believe it advisable to have the work departmentized. work departmentized. We could divide the sessions into two series of meetings, one for the news end and one for the business end, these meetings to be going on at the same time. Again, the news and business meetings could be divided up into departmentals so that in some instances we could have several meetings going on at one time and in this manner give more attention to details. However, there are many phases of the newspaper work that would be interesting to all.

"Suppose that we would convene in general session, dispose of some general ​work and then divide up into two departmentals, the news and the business end, which departmentals would then convene in separate rooms. Each of these depart mentals would take up certain general subjects in their department for a short session and would then divide up into discussion of each of its departments, the news force dividing up into Associated Press and United Press—most of the work, however, will be in their general session. The business department could divide up into advertising, circulation, job printing, cost system, mechanical, labor and newsprint.

"The business department would have so much longer a program that some of their problems could be thrown into the general discussion of the business office and again some of these problems such as newsprint, labor and circulation could be taken up in general discussion of the departments.

"In the arranging of our conference into departmentals we should bear in mind that some of the discussions may be of interest to other departments than those which are holding same; i. e., the country weeklies may want to sit in and listen to the business office talk about advertising, circulation, etc., as well as with the news office in their discussion of features, correspondents, beneficial state propaganda, etc.

"I believe this to be a complicated program to accomplish but worth giving considerable thought to so that we may get the benefits of the other publishers' experience as well as listening to special speakers who would appear before the different departments as well as in general conference.

"Every editor should feel free to say what he thinks of this idea, and what his ideas are. If there is anything that can be suggested in a definite way of benefit to the publishers, it should be brought forward from the publisher's viewpoint."

The Cottage Grove Sentinel put over a Christmas advertising stunt that brought in a number of extra shekels. During the two weeks carrying the bulk of holiday advertising, special sample-copy editions were issued and a charge of 10 cents the inch additional was made for insertion in the special edition of any ads appearing in the regular edition. Every local advertiser came in and the make-up of the paper was so arranged that two pages contained all foreign advertising. These two pages were dropped out for the special edition. This method reduced the cost to a minimum. A thousand extra copies of the paper were sent into territory in northern Douglas county and in the portions of Lane county tributary to Cottage Grove for trade purposes but not thoroughly covered by the Sentinel.

Some newspaper men might argue that this was an admission to its advertisers that the Sentinel did not fully cover the field it should reach, but no advertiser presented that argument. The territory that can be developed as a trade territory is much larger than the natural newspaper field. No extra copies were sent into the local field, which the Sentinel claims to cover thoroughly.

The fact that every local advertiser came into the special edition showed that the idea was appreciated by the business interests. If a newspaper does not cover a certain territory, the only honest thing to do is to admit the fact. That gives the newspaper an opportunity to suggest a way of reaching that territory, with additional profit to itself. It gives the paper the opportunity to make itself the only advertising medium needed by its advertisers. Instead of leaving the advertiser to doubt the newspaper's circulation statements, it cashes in on honesty and adds to its prestige.

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The Coquille Sentinel has just added an electric caster. ​

[By the time this reaches the readers of Oregon Exchanges, its author will have changed her name to Mrs. Harold McDonald. But that’s another story. As Lucile F. Saunders the writer is known to newspapermen and newspaperwomen all over Oregon and all over South America, having been for several months employed in the Buenos Aires headquarters of that newsgathering agency. She is now a rewrite woman on the United Press in New York City, where she has been since returning from the land of the Prensa and the pampas. Miss Saunders has given here a most interesting detailed description of newsgathering and news-distributing methods in the world’s greatest city.]

CANNED journalism of the New York variety is already familiar to readers of husky tomes put out in recent years by the larger papers, but the angle of the fellow right in the midst of the business of canning news seldom gets publicity. The article the Far West

the patient being at the other wire—patient because he has learned violence makes no when served across five miles

end of the long since impression of buzzing

wire.

Even

the

press

associations

have

adopted the ticker system, and the famil

ern newspaper man reads about is the

iar leased wire of the West has no place

finished product.

in the metropolis.

It is the rewrite man

with a telephone receiver glued to one

TICKER Wn>r.I_.r USED

ear, patiently yap, yap, yapping into the carbon-smudged, tissue-papered, tickered

In the United Prss office, for in stance, we distributed to all of New Jer sey, the principal New England cities and

angle. In the strictest sense of the word, I don’t think rewrite men exist in Oregon,

all of New York City and Brooklyn by means of three noisy printers such as used in Western Union offices.

mouthpiece who sees the system from a

even on the Portland dailies. The re write man there is the member of the

copy desk or local staff who chances to

The United Press, in tum, receives its

financial news neatly printed out by wire direct from the Dow Jones Financial

be least occupied when a hurry-up story

Agency, and for all of its New Jersey,

breaks just in time to make the first

Long Island, Westchester county, Brook

or second edition.

lyn, and Queens news, staff members merely had to consult the yards of copy

Seldom is it that the

reporter on the job has no time for grind ing out the major part of his own copy. REWRITER CABRIES Loan But in New York how different! It is the humble rewrite man who does the

slaving, while the reporter is held in re serve to run after exclusive hunches. And when he sets forth to run one of these

being ground out from the top of a mod est piece of furniture that resembles a bargain sale music cabinet done in golden oak. That cabinet was operated by the Standard News. Because the United Press did not also belong to the City News, protection on local stories came

from men working on space and sta

to its lair he encounters eleven dozen

tioned at the principal courts for city

other fellow-journalists legging it after the same exclusive tid-bit, which the City News ticker is probably already amply covering back in the local room. Mean

newspapers. Here again the rewrite man drew his share of the labor. The Associ ated Press, with its City News affilia tions, is completely fortified with tickers. Staff correspondents from both A. P. and U. P. go out only when the story is of such importance that a special angle

while one of its routine men is sweating in a stifling telephone booth painfully

dictating paragraph after paragraph to

[6] ​is desired. Then your staff man spends half his time plugging nickels into telephone slot machines ahead of the rewrite man frantically pushing his pencil across loose sheets of copy paper and trying to hear above the din of voices and telegraphic apparatus.

Before being initiated into the mysteries of the rewrite system, I had the idea that each office in New York handling a news service of this type had a mammoth staff. There were precisely five on the United Press day desk, handling the local distribution for New York state and New Jersey, tending the cable amplifications and the big stories for all wires. Of course, there were others supervising distribution, but this was the entire writing and reporting staff.

We'll concede this point, thought I, because so much of the rewrite is done from the daily papers without necessitating phone calls or trips out of the office. Now, the Standard News, I reasoned, must depend on itself alone; it must, therefore, have a large office.

But, the Standard News, I have since discovered, is staffed with one city editor and four desk men. And it serves 26 newspapers and news distributing agencies in and around New York. Its reporters are mere voices. Sometimes they materialize on Saturday mornings to call for little white envelopes, but most of them I know by mere vocal inflections. ,There is "Mr. Sin-(pause)-ger of Lou(pause)-gisland City" and "Hrrrumph hum hum Cottrell of HrTrumph hum ha Jersey City" and "Capital S-Stakesing of Capital E-Elizabeth Capital N-New Capital J-Jersey" and "B for black B-r-o-w-n Brown of R for Red R-i-v-e-rt-o-n Riverton," and about 200 more of them, mostly small-town newspaper men.

From early morn until early morn they telephone in, without request, all the principal local happenings as rapidly as they transpire.

Sometimes our four telephones are all going at once, and the only sound that strikes the ear of an intruder is a chorus of "Yap yap yap Go on." ("Yap" is the handy S. N. A. version of the word "yes.") As fast as we take them down we write the stories-that is, until the telephone rings again-on books made of sheets of yellow flimsy and carbons. One of these copies goes to the ticker man and is punched out on a white paper ribbon and run through two tickers serving our entire clientele scattered from the Bronx to Bowling Green and from Brooklyn to Newark, New Jersey. Each take of the story comprises a book and the last paragraph must not be run over on another page, but additional notes should be put in a fresh add. This makes it possible to break in and give precedence to more important items while trans mitting a long report.

The work is almost entirely dependent on the telephone. Half a dozen county court houses and the state capital at Trenton purr or blat or bray their hottest items into weary ears at this end of the wire. We cover Brooklyn better than even the Brooklyn Eagle handles it. We have a man in every police station in the four boroughs outside of Manhattanthe City News takes care of the last mentioned. The minute a man crosses to the east end of Brooklyn bridge, boards a ferry or gets off the subway on the other side of the Harlem river and breaks his neck or a plate glass window he is in our territory.

And all this vast accumulation of events ranging from abandoned babies to murder and sudden death comes trickling in by telephone and goes tickering out on paper rolls.

It's a rapid, efficient system; but think of the slender pocketbooks of the Gresham or Goshen representatives of the Portland papers if the Oregonian, Journal, Telegram and News suddenly installed a system of canned correspondence. ​

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SINCE October 14 the Portland Telegram has been in its new home at the corner of Eleventh and Washington streets, where all departments of the paper have ample room to work and grow after months in the cramped old quarters in the Pittock block where the Telegram was published from February 27, 1915, until last October. Practically all of the three-story building, 100 by 100 feet, in which the evening daily is now housed is given over to the Telegram, a few store locations on the street floor being the only space not occupied by the paper.

The pure colonial architecture of the red-brick-faced structure which is topped by a replica of the tower on Independence hall stands out among the surrounding buildings and is distinctive among Portland business blocks. The architectural entrance to the building faces diagonally across the intersection of the streets, but this leads only into the business office. The real entrance is about the middle of the Eleventh street wall through an unimposing door which leads into a narrow hall. Here are the elevator and the stairways to the upper floors and the basement.

The feature of the second floor, especially from the reporter's standpoint, is the large, airy news room with its ample light and spacious accommodations. This room, 40 × 73 feet, fronts on Washington street. The copy desk occupies the east end of the room and is connected by a pneumatic tube system with the composing room on the third floor. The Associated Press occupies the corner room adjacent to the news room, and adjoining it on the Eleventh street side are the offices of J. E. and L. R. Wheeler, owners of the paper. The managing editor's office opens on the northwest corner of the news room, and adjoining it are the offices of the political editor, editorial writers and of the classified advertising department. The library is along the west wall of the news room. Other features of the second floor include the roomy quarters of the circulation department and an auditorium which is a general utility and rest room.

On the third floor are the seventeen Intertype machines on which the news is set, and the other adjuncts of a thoroughly modern composing room. The art and engraving departments are partitioned off in ample quarters along the Eleventh street wall. A speedy little elevator carries the mats from the stereotyping department to the casting room in the basement.

The two presses on which the Telegram is printed, sextuple Hoe presses with a combined capacity of 24,000 papers an hour, occupy a part of the basement, although there is yet room for two more presses of like size and for paper storage. Moving these presses without suspending publication was an interesting operation. It was done by moving one press at a time, the dead lines on all editions being moved ahead a few minutes to allow the one press to handle the circulation. It kept the press humming over time, but things went off without a hitch. The composing room equipment was moved between the time the last edition came out on a Saturday afternoon and the first edition came out at 11:30 the following Monday.

The growth of the Telegram as evidenced by the new home of the publication and progress of the state at large were commemorated in a special edition on November 15

Visiting newspaper men and friends of The Telegram have a standing invitation to come in and inspect the new building and to see the staff at work in the newest of the homes of Oregon newspapers, ​

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OREGON EXCHANGES has long had the theory that the quality of a newspaper is more directly dependent on the ability and enterprise of the publisher than upon the size of the town. The recent achievements of Nelson & Ray with the Junction City Times is another example of what two up-and coming newspapermen can accomplish in a small community—for, with all due respect to Junction, which is a fine little place, it is by no means a metropolis.

Let Jasper J . Ray, secretary-treasurer of the Artgraph Publishers, of which Thomas Nelson is president, and which publishes the Junction City Times and the Monroe News, tell how this concern has been building up in the last half year:

Business in our shop was as good as usual last July. The office force had enough to keep them busy, but somehow there was a feeling that we could do more. So Thomas Nelson, now editor-in-chief of the Junction City Times and the Monroe News and also president of this firm, known as the Artgraph Publishers, and I began to plan bigger things. These larger fields of endeavor, of which we mention a few below, have been made possible by the careful planning, farsightedness and guidance of our president, whose wide range of newspaper experience in dealing with the public for the last 34 years has been remarkable. During this time he has worked on both daily and weekly papers and in job offices, in practically every capacity from devil to foreman in the state of Colorado, Idaho, Oregon and California, and has owned and operated five different newspapers of his own.

At this writing we can truthfully say that our business has nearly doubled since last July. We will mention a few of the principal factors which helped to bring about this additional business.

Instead of being interested in ourselves and our own little world, we began to take interest in the other fellow. Not an issue of the paper was permitted to go out of the office without a writeup of some successful farmer or business man in our vicinity. Mr. Nelson, with others from the office, made special trips into the berry patches, gardens, orchards, etc., and talked with the owner on his own soil or at his place of business. Many people became so interested in telling us about their accomplishments that in many cases we were kept several hours listening to the story of how a portion of a man's life had been spent in improving conditions, producing wealth and discovering ideas for the good of himself and man kind. When it came time to return to the office our car was loaded down with the choice specimens to be displayed in our office window, and in nearly every case we were urged to take home products from the farm for our own personal use.

The demand for extra copies of our paper began to grow, and those who showed little interest before were now telling us how fast the paper was improving. As many as 25 extra copies have been ordered by a single person whose name appeared in the article, and in many cases eight- and ten-dollar print ing jobs, which were entirely new business, have been created.

Forgetting self and thinking of the other fellow, in our estimation, is one of the most important factors in the newspaper business. The interest we show in others will return, like the bread cast on the waters, in the form of the other fellow's interest in us.

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The Coos Bay Times will issue an annual industrial edition about the middle of December. ​

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How many of us have the habit of comparing our particular newspapers with others published in similar fields? Here is one of the first essentials of improvement. The comparison should be made frankly and without too many allowances for the peculiar difficulties which, we may suppose, the other fellow need not face. Perhaps his special problems are not known to us. Along about New Year’s is the traditional time for so called “good resolutions.” December, 1922, is a better time for a good resolve than January of 1923. However, January is probably better than February to put into practice an idea we may gain from perusal of the other fellow’s paper.

Everything depends on the spirit in which this is done. Little can be gained by the editor who is too ready to see how much better his paper is than that of a neighbor town. Even a poorer paper may have some one idea you want. Frequently someone presents a useful idea through Oregon Exchanges; the annual conferences and conventions do their part. But there is no substitute for keeping in close first-hand touch with other papers. Suddenly you see someone trying out an idea you were half afraid of. Or you come in contact with new ways of telling the old stuff, which still needs to be told but which is hard to keep interesting.

On the business end you meet new ideas in advertising. Some other paper is doing more with the farmers’ ads than you, perhaps. Some other is getting livelier copy than you have been trying for. Some other is typographically stronger. An open mind on these things is a long step toward success.

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Setting of the dates for the next Oregon Newspaper Conference reminds us that the value of the conference is enhanced by suggestions made to the program committee by the newspaper men over the state. What subjects would you like to have discussed? What ones particularly emphasized? Preliminary announcements indicate a most inspiring and helpful conference. There is still room for more features, however, and the program committee will be glad to receive suggestions on what the editors and publishers want at the next meeting.

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Elbert Bede’s most interesting article on his middle-western trip calls attention to the unusual prosperity enjoyed by the Oregon editors and publishers. Further confirmation of this fact may be obtained from a comparison of the newspaper directory list published in this issue with the list in the 1921-’22 Blue Book of the state. Within the two years since the collection of the data for the Blue Book, only three weekly papers of general circulation in the state of Oregon have suspended. This is a much better showing than in the previous two years, when casualties were heavy. On the other hand, the list of employees given indicates that many small papers are enlarging to the point where the editor and publisher does not find it necessary to be his own printer also, thus giving himself more time to develop his field.

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Read George P. Cheney’s short article on fire insurance rates, on page 11 of this issue. Why would not that subject be worthy of a place on the program of the

next Newspaper conference? ​

Fire insurance rates on printing plants are much too high in Oregon. Perhaps they are based on the old-time conditions, when the country shops were small wooden buildings with littered floors and careless management. Such shops are rare today, for valuable machinery and heavy investments in plant call for sub- stantial housing and tidy workrooms.

In a small city with which I am fam- iliar, the printing plant is the highest type of fire risk in town. The building is of stone with concrete sub-floor and is heated by steam. Every precaution and protection is at hand. Yet the rate for the plant is considerably higher than on a retail store with stove heat, with hang- ing cotton goods, and in a row of fire risks.

As a matter of justice I feel the pub- lishers and printers should demand fire insurance rates much lower than now charged. GEO. P. CHENEY, Enterprise Record Chieftain.

Upton H. Gibbs, publisher of the East- ern Clackamas News, reports that he has notified the American Press Association that he will cut loose from it after the close of this year.

"I found," says the Estacada editor, "that I was losing money if anything through it. My paper is a small one with a very limited field, and the bulk of for- eign advertising coming to it, is what the wholesalers send in on account of their clients among the local merchants. This advertising would come in anyhow without particular solicitation.

"The first two years I had charge of this paper, this advertising came to me through different agencies, for which I allowed them the usual 15 per cent. Then the A. P. A. butted in, and all I got from it was this very same advertising only I had to pay it another 15 per cent. It sent me very little new advertising be- sides this, so I have concluded to pull out from it."

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A. E. Scott, editor of the Washington County News-Times, is the means of sav- ing the State of Oregon $2.000 a year on postage on automobile licenses. Mr. Scott some time ago saw an article in one of his Illinois exchanges which told that by a special ruling of the Postoffice Department at Washington, D. C., the State of Illinois had been saved thous- ands of dollars on first-class postage that was being paid out on the small envelops that contains the certificate of registra- tion that accompanies each auto tag mailed out to the automobile owners by the Secretary of State.

The Illinois official had secured a rul- ing whereby this envelope should be treated as a part of the auto tag, as it was only a blank form filled in with the necessary data concerning the owner of the machine and was not a personal com- munication as had been the ruling pre- vions to that time. By this ruling the extra two cents in postage was eliminated and brings the total saving into many thousands in Illinois. Mr. Scott sent the newspaper clipping to Secretary of State Kozer, who took the matter up with the department at Washington and received a like ruling for Oregon which results in an annual saving of $2,000 a year. Scott is now thinking of running for Governor on his record for real economy and saving. At the late election he was elected a member of the city council of Forest Grove.

Oregon has added another member to its family of humorists in the person of Bob Pressey, of Bandon, author of "Bob

Pressey's Jingles" which are now appear​Page:Oregon Exchanges volume 5.pdf/221 ​Page:Oregon Exchanges volume 5.pdf/222 ​Page:Oregon Exchanges volume 5.pdf/223 ​

(Continued from page 2)

Henry N. Fowler. Ralph C. Curtis. Advertising manager

1 .

Re3§’'.§'§’;'

2: ciaimposing room, Ralph Spencer.

Press ar1'!’ J. Funke. Circulation manager,

“- <3or"ellv- Bwkkeever. E. DoI’0i.hy Belden BANdKS. Herald. Weekly. Thursday. Editor illéi Ovéncr. J. H. Hulett. Reporters, Mae Cox,

1':-

e0fge T. Myers.-Mrs. L. S. Irvin, Joe

Moore. Foreman CoHIPoGI"R' room, Paul Manske

BEAVERTON.

Times.

Weekly.

tor and manager, R. H. Jonas.

Jonas R. and H.F. Jonas. M. Jonas '00I!r.

Friday

Edi.

Owners: R. H.

Foreman composing '

BOARDMAN. Mirror. Weekly. Friday. Editor, manager,Mrs. and §.“iirnZ.i§im, ' , l k A.ii.C~:.ev1er'.an1’.i-' Mir: porters. g"n. and Mrs. Margaret cmmer--

BROWNSVILLE. rim“. Weekly. Friday Jesse R. Hinman, editor.

Isaac W. Pouttu, flfldociufg

A5-Hintants. Alt0n.Williams. Burl Tyoer.

’

BROOKINGS. Interstate News. Weekly. Editor owner, and manager, John A. Juza. ' BURNS. Hanieu County anedwi:wner?eCharlesm4: N . W k] - Th day. Editor, manager, Foreman comp in , Ch at1 es Byrd. Compoaitor, iinfsniinioiiziiira.

A'

Times-Herald. Weekly. Saturday. Editor, m9.-n-88€f, and owner, Julian Byrd. Reporters, -William Farre, -Gladys Byrd. Foreman compog

in:

room. Julian Byrd.

Linotype

operator,

Vellfl Parker. CANBY. Herald. Weekly. Editor and owner, giils Satter. Foreman composing room, Oscar

on. CANYON CITY.

Blue Mountain Eagle. Weekly.

Friday. Editor, C. P. Hnight. Manager. P. F. Chandler. Owner, Chandler & Haight. Fore man composing room and linotype operator,

Arlie 30l1inzer. (Both owners practical print ers: do their own work).

CARLTON.

Sentinel.

Weekly.

Friday.

Editor,

Harry Dence. Publisher, Yamhill County Pub lishing Company, Inc. President, F. A. Thoma. Secretary. A. G. Dencc.

CLATSKANIE.

Chief.

Weeekly.

Friday.

tor, manager, and owner, Art Steele. type operator, Mm. Lena Daley.

Edi Lino

CONDON. Globe-Times. Weekly. Friday. Edi tor and manager, N. C. Wescott. Owner, Wescott & Ortman. Foreman composing room. W. H. Ortman. Linotype operator, E. C. Lloyd. Bookkeeper, Mrs. N. C. Wescott. COQUILLE. Coquilla Valley Sentinel. Weekly. Edi tor and owner, H. W. Young. Manager and re porter, H. A. Young. Foreman composing room, Frank L. Greenough. Linotype operator, Marian D. Young. CORVALLIS. Benton County Courier. Semi weekly. Tuesday and Friday. Editor, S. S. Harralson. Manager and owner, A. E. Frost. Reporter. Miss Lois Payne. Foreman compos ing room, H. E. Fisher. Other mechanical employees, P. V. Womcr, Hubert Gove. and H. C. Davis. Gazette-Times. Daily. Evening except Sun day. Also weekly. Editor, C. E. Ingalls. Busi ness manager, G. L. Hurd. Owner, lnizalls, Moore & Hurd. Managing editor. C. E. lngalls. News editor and city editor. N. R. Moore. Reporters. Merele Hollister, O. H. Barnhill.

Advertising manager, Henry Sterritt. Foreman composing room, Harry Ball. Pressman, J. E. Rutledge. Circulation manager, Harry Sterritt. Bookkeeper, Harry Sterritt. COTTAGE GROVE. Sentinel. Weekly. Thurs day. Editor, Elbert Bede. Manager, Elbert Bede. Owners, Elbert Bede, Elbert Smith, O. L. Bede. Reporter, Dorris Sikes. Foreman composing room, Dale Hawkins. Assistant, Robert Galloway. CRANE. Harney County American. ,Weekly. Friday. Editor, manager and owner, George E.

Carter.

Foreman

composing

room,

George

E. Carter. Apprentice, Joe Buchanan. DALLAS. Polk County Iteniizer. Weekly. Thurs day. Editor and manager, M. L. Boyd. Own crs, M. L. Boyd and V. P. Fiake. Reporter. Rena Bennett. Foreman composing room, Wil liam Fair-weather. Assistant, Harry Mixer. Polk County Observer. Weekly. Friday. Editor, manager, and owner, E. A. Koen. Re porter, Charles Bacon Hodgkin. Foreman com posing room, O. E. Severson. Other mechanical employees, H. W. Johnson. linotype operator. Assistant, Miss Elsatia Kocn. DAYTON. Tribune. Editor, manager. and owner, F. T. Mellinizer. Reporters, F. T. Mel linger and J. E. Mellinger. Foreman compos ing room, F. T. Mellinger.

DREWSEY.

Pioneer Sun.

Week1y- F1'idBY- Edi

tor, owner and manager, E. L. Beede. DUFUR. Dispatch. Weekly. Thursday. Owner, T. C. Queen. ECHO. News. Weekly. Friday. Editor, man ager, owner. reporter, foreman composing room, etc., W. H. Crary. (Strictly one-man shop ) . ELGIN. Recorder. Weekly. Thursday. Earle Richardson, editor, manager, and owner.

ENTERPRISE.

Record

Chieftain.

Weekly.

Thursday. Editor, manager, and owner. George P. Cheney. Foreman composing room, Glen E. Odle. Other employees, Snow V. Heston, W. L. Flower. ESTACADA. Eastern Clackanws News. Weekly. Thursday. Editor and manager, Upton H. Gibbs. Owner, Mary Louise Gibbs (Mrs. Upton H.). Reporters, Upton H. Gibbs and Mrs. Nimi B. Ecker. Foreman composing room, Elliott Stewart. Assistant, Mrs. Nina B. Ecker. EUGENE. Daily Guard. Evening, except Sun day. Editor, Charles H. Fisher. Manager, J. E. Shelton. Owner, Guard Printing Co. News editor, Raymond Lawrence. City editor, Harold A. Moore. Reporters, H. Elmer Maxey, Lyle

Bryson.

Advertising

In-Mr-8gE1'.

Fl0Yd

We89?!'

field. Foreman composing room, Manley Ful ler. Prssman. W. H. Van Slyke. Circulation manager, J. E. Turnbull. Bookkeeper, Drusilla Castcil. Morning Register. Daily. Morning exccept Monday. Editor, Frank Jenkins. Owner. Reg ister Publishing Compn"y. Manager, E. R. Gil strap. City editor, Horace Burnett. Night news editor. Otto Gilstrap. Reporters, Fred Guyon. Mrs. Gladys Wilkins McCre:idy (society). Circulation manager, Henry I-Ianckamp. Fore man composing room, C. P. Sylvester. FLORENCE. Siuslaw Region. Weekly. Friday. Editm-, owner, foreman of composing room, A. K. Lulay. (One-man shop). FOREST GROVE. Washington County News Timea. Weekly. Thursday. Editor. manager, and owner, A. E. Scott. Reporter, Mrs. A. E. Scott (local and society). Foreman composing room, W. P. Dunton. Linotype operator, Mrs. Hazel Carmack.

[15] ​DECEMBER, 1922

OREGON EXCHANGES HEPPNER. Gazette-Times. Weekly. Thursday. Editor, Vawter Crawford. Manager, Vawkr Crawford. Owners, Vawter Crawford and

Editor, FOSSIL. Journal. Weekly. Friday. Fore manager, and owner, H. J. Simmons. man composing room, Will Hebenton. FREEWATER. Times. Weekly. Thursday. Edi tor, Mrs. E. Y. Sanderson. Business manager. R. E. Bean. Owner, Mrs. E. Y. Sanderson. Reporter, R. E. Bean. Foreman composing room, Claude Hand. Assistant, Archie Wil

Spencer

Ament.

tor.

owner,

and

Weekly.

manager,

porter, Goldie Hull.

A.

HOOD RIVER Nrwn. Weekly. Friday. Manager C. P. Sonnichsen. Editor, H. G. Ball. Secretary, E. A. Sonnichaen. Foreman composing room, W. W. Mansfield. Assistant, Clyde Smith. HUBBARD. Enterprise. Weekly. Friday. Edi tor, manager, and owner, L. C. McShane. Re porter, Clark M. Will. INDEPENDENCE. Enterprise. Weekly. Friday. Reporter. Editor and owner, Z. C. Kimball. Mrs. Crosby Davis. Foreman composing room, E. C. Bevier. Editor. IONE. Independent. Weekly. Friday. manager, and owner, E. S. Ackerman. JACKSONVILLE. Post. Weekly. Saturday. Edi tor and manager. 5. P. Shutt. Owners, 5. P. Shutt and H. M. Shutt. Foreman composing room, H. M. Shutt. JEFFERSON. Review. Weekly. Friday. Edi tor, manager, and owner, Hugh D. Mars. Re porter, Mrs. H. D. Mars. Foreman composing

Stone-man.

Wednesday. Edi S.

Coutant.

Re

Foreman composing room.

Ben W. Coutant. GRESHAM. Outlook. Tuesday and Friday. Edi tor and manager, H. L. St. Clair. Owner, Out look Publishing Co. Managing editor, H. L. St. Clair. News editor, Mrs. Lena C. St. Clair. Reporter, Miss Faye Lord. Advertising man ager, Leslie T. St. Clair. Foreman compos ing room. H. L. St. Clair. Pressman, Oliver Stromquist. Circulation manager, Mrs. Lena C. St. Clair. Bookkeeper, Miss Beatrice Jack son. Linotype operators, Chane E. St. Clair and Miss Emma B. Johnson. Press-feeder. Miss Floella Jacobs. Binder, Miss Evelyn Mctzger. GRASS VALLEY. Journal. Weekly. Editor, owner, and manager, W. I.

room, H. D. Mars. JORDAN VALLEY. Express. Weekly. Editor, manager, owner, H. W. Gahan.

Friday. Wester

Amie.

HALFWAY. Pine Valley Herald. Weekly. Thurs day. Editor, manager, and owner, Guy Hughes. Foreman composing room. Guy Hughes. As sistant, Emma C. Peterson. HALSEY. Enterprise. Weekly. Thursday. tor and manager, William H. Wheeler. Owners, ' . Foreman

A. C. Anderson. KLAMATI-I FALLS. Herald. Daily, evening ex cept Sunday. Editor and manager, F. R. Soule. owner, Herald Publishing Company. Managing editor, F. R. Soule. News editor, H. R. Hill. Reporter, Maybelle Leavitt. Advertising mana ger, F. C. Nickle. Foreman composing room. Thomas Shnughnessy. Pressman, Walter Stra

composing room, poeitor, John Standish HARRISBURG. Bulletin. Weekly. Thursday. Editor and manager, M. D. Morgan. Foreman composing room, M. D. Morgan. Reporter, M. D. Morgan. HELIX. Advocate. Weekly. Friday. Publisher and Lorin

Friday. No em

ployocs. JOSEPH. Herold. Weekly. Thursday. Editor, manager, and owner, 0. G. Crawford. Repor ters, Mrs. S. M. Lozier and Mrs. Nellie Boner. JUNCTION CITY. Timex. Weekly. Thursday. Editors and managers, Thomas Nelson, J. J. Ray. Owners. Nelson & Ray. Reporter and proofreader, Mrs. Thomas Nelson. Foreman composing room, Thomas Nelson. Linotype operator. George Watroue. Bookkeeper, Mrs.

field. HAINES. Record. Weekly. Saturday. Manag ing editor. Katherine T. Woollcy. Business mnnaver, E. O. Woolley. Owners, Woolley & VoolIcy. Reporters. E. B. Cochrane. Mack White. Foreman composing room, Ben F.

editor,

L. M.

tor. Joe D. Thomison. Manager, A. D. Moe. Owners, A. D. Moe, Joe D. Thomison, R. W. Moe. Reporter, Joe D. Thomison. Foreman composing room, .1. G. Rugglea. Other mechani cal employees, Ed Abbott and Mrs. Susie Lynn.

Clara Trefren. Machinist operator, Sam Stine bnugh. Machinist-operator and job-man, B. W. Coutant. Orcgon Observer.

room,

HOOD RIVER. Glacier. Weekly. Thursday. Edi

GOLD HILL. News. Weekly. Saturday. Edi tor, manager, and owner. Howard E. Wharton. Foreman composing room. Evangene Starna. GRANTS PASS. Courier. Daily, evening except Sunday. Also weekly. Editor, Wilford Allen. Manager, A. E. Voorhiee. Owner, A. E. Voor hies. Managing editor, A. E. Voorhies. News and city editor, Wilford Allen. Reporter, Wil ford Allen. Advertising manazer, R. C. Salton. Foreman composing room, J. R. Higginbotham. Pressman, Bert Palmer. Bookkeeper, Mildred Alice

composing

HILLSBORO. Argus. Weekly. Thursday. L. A. Long. editor and owner. Independent. Weekly. Friday. Editor and owner, S. C. Killen. Mechanical employees, H. H. Harvey, A. E. Edwards, Orvel Edwards.

GOLD BEACH. Reporter. Weekly. Thursday. Editor, John A. Juza. .-lanagimz editor, John A. Juza. Owner, Gold Beach Publishing Co. Mechanical force, Ralph Moore.

Secretary,

Foreman

HERMISTON Herald. Weekly. Saturday. Williams, editor and publisher.

llama. GERVAIS. Star. Weekly. Friday. Editor, A. M. Byrd. Owner, Gervaia Star Publishing Company. Reporter, .lrs. A. M. Byrd. Fore man composing room, A. M. Byrd. Assistant, Miss Winnifred Gleason. GLENDALE. News. Weekly. Thursday. Edi tor, publisher, and owner, J. L. Campbell.

Taylor.

Crawford.

Spencer Crawford. Herold. Weekly. Tuesday. Editor. manager Reporter, S. A. and owner, S. A. Pattison. Pattiaon. Foreman composing room, Royal E. Bebb. Assistant, Austin Smith.

O‘Gara.

[161

chan.

Circulation

manager

and

bookkeeper,

Hazel Conners. LA GRANDE. Observer. Daily, evening except Sunday. Editor, manager, and owner, Bruce Dennis. Reporters, Orrin Skiff, Helena Ander son, Owen Price. Foreman composing room, Bruce Dennis. Other mechanical employees, Walter Morse, E. L. Evans. Charla. Moran. Jack Dennis, W. T. Long, Wilbur Shaw, Milton Price, Shirley Price. Thursday. Owner, Observer-Star. Weekly. Bruce Dennis. ​Page:Oregon Exchanges volume 5.pdf/226 ​Page:Oregon Exchanges volume 5.pdf/227 ​Page:Oregon Exchanges volume 5.pdf/228 ​Page:Oregon Exchanges volume 5.pdf/229 ​Page:Oregon Exchanges volume 5.pdf/230 ​Page:Oregon Exchanges volume 5.pdf/231 ​Page:Oregon Exchanges volume 5.pdf/232 ​Page:Oregon Exchanges volume 5.pdf/233 ​Page:Oregon Exchanges volume 5.pdf/234 ​Page:Oregon Exchanges volume 5.pdf/235 ​Page:Oregon Exchanges volume 5.pdf/236 ​Page:Oregon Exchanges volume 5.pdf/237